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	<title>Tang Marketing and Communications</title>
	<link>http://www.tangmac.com</link>
	<description>Marketing, Communications, Media Relations, Public Relations, Social Media, and SEO</description>
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		<title>Interpreting New Facebook Insights</title>
		<description><![CDATA[It seems like every other day, Facebook has been redoing old tools or introducing new tools to Facebook (follow Facebook marketing solutions for some of the new tools and updates for developer APIs). It&#8217;s been both a curse and blessing &#8211; having constant updates and having to constantly relearn how to use old Facebook tools. Facebook [...]]]></description>
		<link>http://www.tangmac.com/2011/11/interpreting-new-facebook-insights/</link>
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		<title>Why Companies Are Scared of Social Media and Why Yours Shouldn&#8217;t Be</title>
		<description><![CDATA[In 2009, more than 50% of US employers blocked social media use, and 8% have even fired staff over social media misuse. Companies are treading carefully on social media use, by limiting the number of &#8220;tweeters&#8221; are allowed to tweet for the company (Telus for example), while others have completely banned social media and even [...]]]></description>
		<link>http://www.tangmac.com/2011/11/why-companies-are-scared-of-social-media-and-why-yours-shouldnt-be/</link>
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		<title>Why News Feed Optimization (NFO) is Not the New Search Engine Optimization (SEO)</title>
		<description><![CDATA[Search Engine Optimization Search Engine Optimization (SEO) is the art of optimizing your website so that it takes the highest possible spot on a search engine result page (SERP). So say for example, if you look up &#8220;DDA&#8221; on Google.ca, you&#8217;ll get the &#8220;Developmental Disabilities Association&#8221; site as the top result on the SERP, and [...]]]></description>
		<link>http://www.tangmac.com/2011/11/news-feed-optimization-versus-search-engine-optimization/</link>
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		<title>Review of HBR Article: What&#8217;s Your Social Media Strategy</title>
		<description><![CDATA[In a 2011 article from the Harvard Business Review titled &#8220;What&#8217;s Your Social Media Strategy&#8221;, a myriad of ideas both recast and new are presented. One particular anecdote presented in the beginning of this article is rather insightful, shown at the top of the infographic below in quotations. Although this article doesn&#8217;t specifically focus on [...]]]></description>
		<link>http://www.tangmac.com/2011/11/review-of-hbr-article-whats-your-social-media-strategy/</link>
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		<title>Quality vs Quantity in Social Media &#8211; Why Quantity is Important</title>
		<description><![CDATA[5 Reasons Why Quantity Likes are Important (and Not Just Quality Likes) A lot of social media and marketing related sites talk about the value of quality in social media versus quantity. Say for example, everybody on your Twitter site engages in constructive conversations with you &#8211; that&#8217;s quality followers. And if all your Facebook [...]]]></description>
		<link>http://www.tangmac.com/2011/11/quality-vs-quantity-in-social-media-why-quantity-is-important/</link>
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		<title>How Multiple Categories Impact Your Blog’s SEO</title>
		<description><![CDATA[Back in July, I was asked this question about SEO: Is it better for SEO to select only one category for a blog post, or can you select multiple categories? Blogs, such as this one, can select multiple categories to belong to. For example, this blog post is categorized under &#8220;SEO&#8221; and &#8220;marketing&#8221;. The good [...]]]></description>
		<link>http://www.tangmac.com/2011/10/how-multiple-categories-impact-your-blogs-seo/</link>
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		<title>Guest Lecturing at BCIT in Social Media for Media Relations</title>
		<description><![CDATA[The past two evenings I&#8217;ve been instructing for the adult media relations class at BCIT as a guest instructor. I&#8217;ve been asked by the classes to share my presentation, so I&#8217;ve included it below via slideshare with notes. October Social Media Lecture to BCIT The presentation consisted of many brief slides that acted as talking [...]]]></description>
		<link>http://www.tangmac.com/2011/10/guest-lecturing-at-bcit-in-social-media-for-media-relations/</link>
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		<title>The Marketing of Luxury Products and Services</title>
		<description><![CDATA[Currently, I&#8217;m in Hong Kong, and will be staying at the W Hotel Hong Kong - a &#8220;small&#8221; upgrade from my modest apartment back home. Hong Kong, a city of culture based on a dichotomy of opulence and impoverishment, can best be described as the bastard child of Vegas and New York. The poor, the wealthy, [...]]]></description>
		<link>http://www.tangmac.com/2011/10/marketing-of-luxury-products-and-services/</link>
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		<title>&#8220;No Such Thing As Bad Publicity&#8221;</title>
		<description><![CDATA[There is no such thing as bad publicity except your own obituary. - Brendan Behan In a integrated marketing communications class, one of the topics we delved into was the concept of &#8220;no such thing as bad publicity&#8221;. At face value, that line is quite false. You open the papers and read multiple stories about [...]]]></description>
		<link>http://www.tangmac.com/2011/06/no-such-thing-as-bad-publicity/</link>
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		<title>Rebecca Black&#8217;s Spin on Public Relations</title>
		<description><![CDATA[First, a quick apology for a lack of blogging lately. My past few weeks have been fraught with helping to organizing the CT200h launch party at Regency Lexus, moving, and assembling IKEA furniture. And now to the blog post about our favorite, Rebecca Black: YouTube &#8220;sensation&#8221; Rebecca Black, went from unknown to trending on Twitter [...]]]></description>
		<link>http://www.tangmac.com/2011/04/rebecca-blacks-spin-on-public-relations/</link>
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